"Bezel Less screen design makes the TV more neat and beautiful, extending visual range, bringing immersive viewing experience to your life. With a sleek, metal bezel design , improving your quality of life " "Haier QLED TVs deliver true cinematic color, with over a billion colors and tones forming an unparalleled picture.Quantum dot technology utilizes highly efficient light-emitting nanocrystals for precise control of individual picture elements. Achieve ultra-high color gamut, true color reproduction, and enhanced color purity for truer whites and vivid, rich, and natural color modes."