4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2 True black levels in every pixel create stunning contrast, depth, and detail 100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues New AI button, voice controls, drag and drop functions on the AI Magic Remote Up to 1.5X brighter visuals vs. conventional OLED TVs from Brightness Booster Max