It's all about the new QNED Crisp color and clarity on colossal LG QNED. Our new chipset and dimming zones perfect contents so every pixel stays razor sharp. Intelligence that refines the QNED experience. AI Customization Syncs with how you watch. A picture tailored to your taste Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile. Intelligence that's bright in any light Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. AI Picture Pro Feel authentic realism in every frame AI powers crisp clarity and color Make every scene a masterpiece. AI Super Upscaling uses deep-learning algorithms to enhance content in real-time so everything you watch looks astonishingly crisp.